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Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers

Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Product Spotlight: CallRail - Call Tracking For Data-Driven Marketers

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
31 minutes
Released:
Jan 14, 2019
Format:
Podcast episode

Description

Welcome to the first Product Spotlight Episode on the MarTech podcast. In this episode, we get a guided tour of a tool that over 100,000 agencies and brands use to better understand and evaluate the marketing campaigns that make their business phones ring. CallRail is a self-service SaaS platform that tracks phone calls to provide campaign attribution and performance insights, including their call scoring system that uses machine learning to analyze every call their customers take to help them understand where they're coming from and which leads are the good ones. Joining us today for our product spotlight is one of the sponsors of our show, Mark Sullivan, Director of Demand Generation and Marketing Operations at CallRail. Show NotesConnect With: CallRail - Website // LinkedInMark Sullivan - Linkedin // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 14, 2019
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.