19 min listen
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
21 minutes
Released:
Jan 29, 2019
Format:
Podcast episode
Description
Today we're going to dive deep into a marketing channel that is making a comeback in the digital age: direct marketing. Joining us today is Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. Outside of his role managing Jacobs and Clevenger, Ron is the author of the book Successful Direct Marketing Methods, which is now on its eighth edition. Today, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show NotesConnect With: Ron Jacobs - Website // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jan 29, 2019
Format:
Podcast episode
Titles in the series (100)
Effective B2B Marketing Channels, Segments, & Strategies -- (Part 2) Doug Bell // Searchmetrics by MarTech Podcast ™ // Marketing + Technology = Business Growth