35 min listen
Telemarketing Week: Why Telemarketing Isn't a Dirty Word - Mark Sullivan // CallRail
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
Telemarketing Week: Why Telemarketing Isn't a Dirty Word - Mark Sullivan // CallRail
FromMarTech Podcast ™ // Marketing + Technology = Business Growth
ratings:
Length:
18 minutes
Released:
Feb 18, 2019
Format:
Podcast episode
Description
This week we're going to dive deep into one of the most underutilized and misunderstood marketing channels: Telemarketing. Joining us is Mark Sullivan, Director of Demand Generation & Marketing Operations at CallRail, which provides intuitive software that enables marketers to understand what makes their phone ring through, call attribution, routing, and conversion rate optimization services. Mark is also a contributor to VentureBeat, CMO.com, American Marketing Association, Street Fight, and Search Engine Journal. Today, in the first installment of Telemarketing Week, Mark and I discuss some of the misconceptions surrounding the word of telemarketing. Show NotesConnect With: Mark Sullivan - CallRail // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Feb 18, 2019
Format:
Podcast episode
Titles in the series (100)
Generating Demand Using Email Prospecting and Outreach (Kevin Warner // Leadium) by MarTech Podcast ™ // Marketing + Technology = Business Growth