49 min listen
#158: The Evolution of Testing & Optimization: Looking Back and Looking Forward with Ton Wesseling
#158: The Evolution of Testing & Optimization: Looking Back and Looking Forward with Ton Wesseling
ratings:
Length:
59 minutes
Released:
Jan 12, 2021
Format:
Podcast episode
Description
Google bought Urchin in 2005 and, virtually overnight, made digital analytics available to all companies, no matter how large or how small. Optimizely was founded in January 2010 and had a similar (but lesser) impact on the world of A/B testing. What can we learn from ruminating on the past, the present, and the future (server-side testing! sample ratio mismatch checking! Bayesian approaches!) of experimentation? Quite a bit, if we pull in an industry veteran and pragmatic thinker like Ton Wesseling from Online Dialogue! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.
Released:
Jan 12, 2021
Format:
Podcast episode
Titles in the series (100)
#006: What Is the Space for Tools that Aren't Google Analytics or Adobe Analytics: Fifteen years ago, digital analytics tooling was pretty straightforward (something that looks at log files). In 2015, there are literally hundreds of tools that can be used to measure every aspect of a digital sales and marketing ecosystem. Most... by The Analytics Power Hour