17 min listen
62 Donna McDermott - It's All About the Customer
62 Donna McDermott - It's All About the Customer
ratings:
Length:
18 minutes
Released:
Nov 22, 2016
Format:
Podcast episode
Description
Donna McDermott has spent over 30 years as a brand management executive for some of the country’s most well-known brands: Oscar Mayer, Tropicana, Bacardi, Heinz, AutoZone. She’s developed scores of new concepts and prototypes while launching 12 new brands and line extensions that have resulted in annual sales of over 2 billion dollars. She is currently the marketing principle at FedEx, and joins us today to discuss the differences between branding and marketing, product management, and why professionals need to always put their customers first. Learn how the William and Mary Center for Corporate Education can help you and your organization develop your top talent through customized executive education and professional development programs. Visit us at www.wmleadership.com. Thank you for listening.
Released:
Nov 22, 2016
Format:
Podcast episode
Titles in the series (100)
01 Dave Cote - Advice from a World Class CEO: Dave Cote is the chairman and CEO of Honeywell International Inc. Dave became chairman of the board in 2002 and is now one of the highest paid executives in America. Learn how the William and Mary Center for Corporate Education can help you and your... by Leadership and Business