25 min listen
#80: You have more influence than you think
FromNudge
ratings:
Length:
26 minutes
Released:
Apr 25, 2022
Format:
Podcast episode
Description
When you think of influence you probably think of Beyonce, Ronaldo, or Obama. But you don’t think about yourself. In today’s show, Professor Vanessa Bohns talks about the influence you already have. She explains why we underestimate how many people like our company, why we overestimate how social our friends are, and how we change our views depending on who we’re talking to. Tune in and I guarantee you’ll learn something surprising about yourself.
Vanessa’s book: https://www.vanessabohns.com/
Follow Vanessa on Twitter: https://twitter.com/profbohns
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Vanessa’s book: https://www.vanessabohns.com/
Follow Vanessa on Twitter: https://twitter.com/profbohns
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Released:
Apr 25, 2022
Format:
Podcast episode
Titles in the series (100)
#26: Why do 80% of product launches fail?: <p>According to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them. </p> <p>Link to Richard's book: <a href="https://amzn.to/2TyIfuE" rel="ugc noopener noreferrer" target="_blank">https://amzn.to/2TyIfuE</a></p> <p>Sign up to our mailing list: <a href="https://www.nudgepodcast.com/mailing-list">https://www.nudgepodcast.com/mailing-list</a></p> by Nudge