As Director of Communications for one of the largest zoos and aquariums in the western US, Kristy Morcom relies on her animal care and training experiences like barrel racing horses, being a mother to young kids, and her nurturing personality to share wild animal and conservation stories through print, radio, television and increasingly, social media. Given the scrutiny and criticism zoos often face today by a small but vocal minority, Kristy advocates for building relationships with the community and local media by getting information out through multiple platforms quickly and completely when the news is good and not so good.   That Sounds Wild: Grizzly Bear. Bearizona Animal Care Software KONG Zoo Zoo Logic ZOOmility