35 min listen
EP263: Shep Hyken - 6 Steps to Keep Customers Coming Back to Your Bookkeeping Business
EP263: Shep Hyken - 6 Steps to Keep Customers Coming Back to Your Bookkeeping Business
ratings:
Length:
32 minutes
Released:
Sep 21, 2021
Format:
Podcast episode
Description
What makes a customer return to your business? As bookkeeping business owners, this is a question that is always on our minds. Returning guest Shep Hyken is a customer service expert, keynote speaker & author of his new book I'll Be Back: How to Get Customers to Come Back Again & Again. He joins us this week to discuss how customer service has changed over time, and shares practical tips on how to develop an in-depth understanding of your customers. During this interview, you'll learn... The importance of balancing digital and human customer service Why you should be paying attention to your customers’ behaviour How to use Shep’s 6-step process to create an experience that your clients will remember Visit Shep’s website to learn more. Connect with him on LinkedIn and Facebook. To buy his book, I'll Be Back: How to Get Customers to Come Back Again & Again, click here. E-mail your receipt to michael@successfulbookkeeper.com to get a free copy of The Successful Bookkeeper shipped to your door! Time Stamps 3:27 - How the COVID-19 pandemic has impacted customer service 9:42 - Why balancing the digital and human aspects of customer service is crucial for small businesses 14:20 - The importance of understanding the behaviour of your customers 20:06 - The 6-step process of creating a customer experience that will keep them coming back
Released:
Sep 21, 2021
Format:
Podcast episode
Titles in the series (100)
EP06: Perry Monaco - How To Create A Profitable LinkedIn Profile: LinkedIn. It's likely the most powerful business related social media network out there. If you don't have a presence on it, it's also a huge untapped opportunity that could be the golden ticket for many more sales leads and networking opportunities... by The Successful Bookkeeper Podcast