Jim Johnston is a former Director of Admissions and Financial Aid at the Wharton School. Now, he is the CEO of Sage Scholars, an organization dedicated to working with companies, banks, and credit unions to create viable college funding solutions to help parents save for college tuition. Host Dan Loney talks with Jim about the ways his company is able to strengthen these programs with the use of rewards systems to encourage saving on Knowledge@Wharton. See acast.com/privacy for privacy and opt-out information.