“The fundamental thing people are missing is asking how they can get more out of Google and Facebook, when they can ask how they can get more out of the internet.” This is one key takeaway we discuss in our second episode with John. We also discussed the right marketing mix and if people are actually over indexing. Show NotesConnect With:John Readman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.