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Paid vs Owned media as Growth channels -- Moe Abbas // Acadium Inc

Paid vs Owned media as Growth channels -- Moe Abbas // Acadium Inc

FromMarTech Podcast ™ // Marketing + Technology = Business Growth


Paid vs Owned media as Growth channels -- Moe Abbas // Acadium Inc

FromMarTech Podcast ™ // Marketing + Technology = Business Growth

ratings:
Length:
14 minutes
Released:
Mar 26, 2021
Format:
Podcast episode

Description

Today’s the final installment of our conversation with Moe Abbas of Arcadium. So far this week, Moe and I have talked about finding affordable marketing help through an apprentice program and how marketers can provide valuable mentorship to their apprentices. Today, we're going to turn the conversation more towards evaluating paid versus owned media as growth channels. Show NotesConnect With: Moe Abbas : Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Mar 26, 2021
Format:
Podcast episode

Titles in the series (100)

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.