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    How To survive A Cookieless Era? -- Anna McMichael // Partnership Director

    How To survive A Cookieless Era? -- Anna McMichael // Partnership Director

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

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    How To survive A Cookieless Era? -- Anna McMichael // Partnership Director

    FromMarTech Podcast ™ // Marketing + Technology = Business Growth

    ratings:
    Length:
    12 minutes
    Released:
    Nov 22, 2021
    Format:
    Podcast episode

    Description

    Anna McMichael, Partnership Director at VlogBox discusses what the future of video advertising for the OTT and CTV industry could look like. Whether we are looking at CTV or OTT, we cannot ignore the effects of cookie and tracking removal on media channels. With third party data on its way out the door, Anna talks about survival in the cookieless era. Show NotesConnect With: Anna McMichael: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
    Released:
    Nov 22, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.