Rick Elmore, CEO of Simply Noted, discusses how to personalize marketing automation. We live in the digital age where almost everything in marketing has been automated and handwritten notes are probably an afterthought. However, with the vast amount of emails and notifications consumers are exposed to on a daily basis, handwritten letters are proving to be the best way to cut through all the noise. Today, Rick talks about automating personalization. Show NotesConnect With: Rick Elmore: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.