It's fun to put on my brand hat as that is where I've spent most of my time in marketing working with B2B brands to embrace emerging technology such as Google Hangouts, Twitter Chats, Meerkat/Periscope and Blab Live Streaming, Social Audio and now Web 3.0. In past brand episodes, I explained how Playboy Rabbitars set the new bar for brand projects and how impressed I've been with TimePieces NFT rollouts.  But in most cases I believe brands have dropped the ball in regards to launching NFT projects which is why I make the argument on this episode that: Brands SHOULDN'T launch their own NFT projects...  Rather I give them multiple other use cases and scenarios where brands can co-create, amplify and even leverage employee advocacy to embrace the NFT disruption but without the need to own the NFT project or the NFT collectors.  Special shout outs to:  Meta Athletes NFT: Dropping phase 1 mint on Jan 11, 2022. https://www.metaathletesnft.com/