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EP136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg

EP136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg

FromThe DigitalMarketer Podcast


EP136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg

FromThe DigitalMarketer Podcast

ratings:
Length:
57 minutes
Released:
Jan 21, 2021
Format:
Podcast episode

Description

Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In this episode, DigitalMarketer’s Marketing Coordinator and copywriter Justina Fenberg gives us a lesson on writing great copy, shows how she built out a promo series for our email list, and explains how our marketing team works together. 
RESOURCES MENTIONED IN THIS EPISODE https://annhandley.com/newsletter/ (Ann Handley’s Total ANNARCHY)
https://www.verygoodcopy.com/#welcome (Very Good Copy)
Marketing Brew
https://marketingexamples.com/ (Harry’s Marketing Examples)
https://www.recess.io/ (Recess.io Newsletter)
https://www.digitalmarketer.com/insider/ (DM Insider Newsletter)
Great Leads: The Six Easiest Ways to Start Any Sales Message by Michael Masterson
Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) by Mike Palmer and Michael Masteron
The Ultimate Sales Letter 4th Edition: Attract New Customers and Boost Your Sales by Dan Kennedy
Ogilvy on Advertising by David Ogilvy
Become a Certified Direct-Response Copywriter
Copywriting Jumpstart Pack
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Released:
Jan 21, 2021
Format:
Podcast episode

Titles in the series (100)

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors. Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.