Lamar Tyler is the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs. Lamar quit his corporate job in 2007 when they shot down every great internet idea he pitched. He started blogging, then filmmaking, and over the years he’s refined the storytelling and marketing skills that serve his business so well today.
 
In this episode, Jenna and Lamar dig into the exciting details of the super-smart challenge strategy he’s executing in his business right now. Lamar has fine-tuned these challenges so expertly and created such a buzz around them that people are lining up to get in the doors of his mentorship program.
 
IN THIS EPISODE YOU’LL LEARN:
How to nurture a community that gives everyone else FOMO
The number one tip for getting people to consistently show up for your challenge
What a “Success Kit” is and why you shouldn’t attempt a challenge without it
What it looks like practically to LAO (launch, analyze, optimize) each challenge

 
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Lamar’s Website
Lamar’s Instagram 
Lamar’s Facebook
Lamar’s Book

 
OUR PARTNERS:
Oribi, a tool for savvy marketers to quickly analyze your website’s data
Keap, an easier way to manage every stage of the customer journey
Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic 

 
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!
Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.