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285: The Places Where Your PPC Campaign Could Be Leaking

285: The Places Where Your PPC Campaign Could Be Leaking

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing


285: The Places Where Your PPC Campaign Could Be Leaking

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

ratings:
Length:
49 minutes
Released:
Nov 14, 2021
Format:
Podcast episode

Description

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Leaky campaigns waste money and can be difficult to identify. In this episode, Chris and Jason are giving you 8 ways to check for leaks in your PPC campaign.(6:59) What is a "leaky" campaign vs. a bad campaign?(9:50) #1. Broad keywords (15:11) #2. Search partners + Google search(22:39) #3. Display network + Google search(26:23) #4. A large number of clicks on sitelinks(33:20) #5. Get directions and get details clicks(38:54) #6. Automated extensions (sitelinks)(40:35) #7. Call extension outside of business hours(43:20) #8. Dynamic search adsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/   First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ8 
Released:
Nov 14, 2021
Format:
Podcast episode

Titles in the series (100)

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.