39 min listen
287: B2B Campaigns in a B2C World
FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
287: B2B Campaigns in a B2C World
FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
ratings:
Length:
44 minutes
Released:
Nov 28, 2021
Format:
Podcast episode
Description
Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/psp2Chris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Show Notes:Frustrated about attracting so many consumer leads when you're targeting business clients? In this episode, Jason and Chris are discussing how to get relevant B2B leads for a service that is searched in the same way by the B2C segment. There is no one solution, the search never ends for spot-on keywords, and Google Ads is not your ultimate problem solver, but we have some tips that will help put the odds in your favor. (10:19) Intro to topic (15:42) Cabinet wholesaler example(16:52) Solutions to find B2B keywords(25:30) Audiences(27:25) Remarketing(29:35) Negative remarketing(32:14) How to maximize B2B keywords with high volume B2C searchesWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/ First 100 Episodes - https://paidsearchpodcast.com/archive/ Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNeIUgNPQ
Released:
Nov 28, 2021
Format:
Podcast episode
Titles in the series (100)
106: The Most Common Google AdWords Questions (ANSWERED) by The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing