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295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions

295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing


295: What Should My Google Ads Budget Be? And Other Common Google Ads Budget Questions

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

ratings:
Length:
62 minutes
Released:
Jan 23, 2022
Format:
Podcast episode

Description

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspChris Schaeffer - https://www.chrisschaeffer.com/Jason Rothman - https://rothmanppc.com/Links:Choose your bid and budget - https://support.google.com/google-ads/answer/2375454About average daily budgets - https://support.google.com/google-ads/answer/6385083Show Notes:The most common questions from clients center around budget, so in this episode, Chris and Jason are answering the questions they get the most and share some insights into why it's best to start small, the difference between daily budget vs. daily spend limit, and why changing the budget too often goes against the system. They also answer some questions from the PSP Facebook group.  (6:09) What should my Google Ads Budget be?(14:08) Why did Google overspend my budget today?(23:36) How often should I change my budget?(29:29) What does limited by budget mean?(36:10) Search impression share lost due to budget(40:35) When to use shared budgets(43:51) When the daily budget is too close to the cost per click.(46:27) Does a bigger budget than you need allow campaigns to run harder?(52:06) Questions from PSP Facebook Group on FacebookWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy it's 
Released:
Jan 23, 2022
Format:
Podcast episode

Titles in the series (100)

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.