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296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!

296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing


296: Awesome Google Ads Q&A About SKAGS, Click Share, Negative Keyword Match Types, Showing At The Top, and More!

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

ratings:
Length:
58 minutes
Released:
Jan 30, 2022
Format:
Podcast episode

Description

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Links:About click share - https://support.google.com/google-ads/answer/6299696About negative keywords - https://support.google.com/google-ads/answer/2453972Show Notes:We're back with another Q&A with some awesome questions from our listeners about click share, bounce rate vs. engaged sessions, transitioning a complex setup to the new "SKAG" structure, and the differences among broad, phrase, and exact match negative keywords.  (4:37) How do I get to the top of the search and maps?(18:05) Re: your brand campaign episode - what if your company name is also a keyword for the company? [our company name] is the same keyword [clients] might search for.(23:25) Let's say my click share is 60% and I have 60 clicks. I know that the meaning is that there are 40 clicks that I could have received, but didn't. My question is does it mean the 40 clicks went to my competitor’s ads? Or it could have gone to my organic ad or my competitor's organic ad? Does click share measure from a potential click from paid media only?(33:31) With bounce rate becoming obsolete and being replaced in GA4, do you think Google has been calculating it wrong all this time? Can you shed any insights on how bounce rate and engaged sessions may differ or be the same?(39:58) How do you transition from a very complex setup with multiple campaigns and ad groups that are time-consuming and low performing to the new SKAG structure?(45:33) I'd appreciate you talking about negative keywords and how precise they are now versus in the past and if things are changing in the less "word for word" Google Ads world we live in today. And what are the differences in broad, phrase, and exact match negative keywords if any?We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy
Released:
Jan 30, 2022
Format:
Podcast episode

Titles in the series (100)

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.