Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP(12:52) Limited ad status, the system flagging adsContact support for help, otherwise ignore if you’re getting volume.(17:48) Perfect results are still possible, but you have to get creativePhrase being looser sometimes means more exact match.Phrase is sometimes like BMM or broad.Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.(29:00) Unlucky Accounts - can’t see a lot of search termsSome accounts are only showing 20% of search terms. That makes it hard to do good work. (34:19) Impression Absolute Top PercentageThe crucial data column tells you exact where you’re at.(41:10) Responsive ads bring volumeIf you want volume, give into responsive ads.(45:10) Weird Search Partners data Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.(47:58) Opportunity cost is the biggest lossStart a Google Ads campaign or hire a professional. There's outstanding potential. (51:29) Stop screwing up your Google Ads accountManagers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money. We need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcastSubscribe to the newsletter - https://paidsearchpodcast.substack.com/First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/MkNy