​​Business strategist, Kelly Roach transforms overworked entrepreneurs into seven-figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today. Kelly’s 12-month business incubator, The Unstoppable Entrepreneur, is the fastest growing coaching program on the market, and the first of its kind.    In this episode, Brad and Kelly discuss the steps it takes to do a business strategy and how to get READY for it.   00:00 Intro 03:36 Becoming the CEO of your company 04:18 Check out Kelly on social or go to https://www.kellyroachcoaching.com 06:09 Where Kelly fell in love with sales 06:27 “Anyone can achieve anything if they are willing to put their passion behind that transfer of energy which is what sales is.” - Kelly Roach 07:40 Kelly’s books 10:50 Scaling 11:10 Step one: assess your current situation 14:06 “People come to us when they realize the awareness of what they need” - Kelly Roach 16:05 “The top of the funnel is visibility.” - Kelly Roach 18:26 “We all start at zero.” - Kelly Roach 20:15 Long range thinking 21:05 Two parts: discipline and the power of social media versus engagement 22:58 Are you clear on success? 23:13 Bomb 1: If you do not know what success is then how can you achieve it? 25:25 Pivoting to find alignment 27:39 Kelly’s backstory 34:20 Continuous launches, continuous failure 37:10 Overcomplication 40:50 The conviction marketing method 43:54 Comparison of athlete and business 48:59 “That’s not gonna be my life.” - Kelly Roach 49:10 Book Recommendation 52:02 Check out the Kelly Roach show