40 min listen
Using Poop to Create a Viral Marketing Campaign?
Using Poop to Create a Viral Marketing Campaign?
ratings:
Length:
26 minutes
Released:
May 23, 2022
Format:
Podcast episode
Description
Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?
On today’s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of https://mongoosemedia.us/ (Mongoose Marketing), about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.
Listen in to find out how you can replicate this campaign (minus the poop) for your own business.
IN THIS EPISODE YOU’LL LEARN:
How they creatively introduced their campaign on April Fool’s Day
What the pre-planning stage looked like
Which platforms performed best throughout the campaign
What they’ll do differently the next time they run a similar campaign
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://mongoosemedia.us/ (Mongoose Media)
https://www.linkedin.com/in/laurenpetrullo/ (Connect with Lauren on LinkedIn)
https://beauandbellelittles.com/ (Beau & Belle Littles) (reusable swim diapers)
OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)
On today’s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of https://mongoosemedia.us/ (Mongoose Marketing), about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that sells reusable swim diapers for babies and toddlers—crossed every single social media platform with amazing results. They kicked off their Easter Poop Hunt on a Facebook Live and released an egg a day, dropping a hidden letter that participants had to unscramble to make a word and win prizes. They spent just $350 and generated 1300+ leads, 20k views on their Facebook video, and 250k impressions on a single GIF. Absolutely brilliant.
Listen in to find out how you can replicate this campaign (minus the poop) for your own business.
IN THIS EPISODE YOU’LL LEARN:
How they creatively introduced their campaign on April Fool’s Day
What the pre-planning stage looked like
Which platforms performed best throughout the campaign
What they’ll do differently the next time they run a similar campaign
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
https://mongoosemedia.us/ (Mongoose Media)
https://www.linkedin.com/in/laurenpetrullo/ (Connect with Lauren on LinkedIn)
https://beauandbellelittles.com/ (Beau & Belle Littles) (reusable swim diapers)
OUR PARTNERS:
http://getscalable.com/dm (7 Levels of Scale Workbook)
Find out your Leadership Trust Score at https://readytolead.com (Ready to Lead).
Listen to the #1 Digital Marketing Podcast, https://www.perpetualtraffic.com (Perpetual Traffic)
Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? https://itunes.apple.com/us/podcast/the-digitalmarketer-podcast/id1397898498?mt=2 (Connect with us on Apple Podcasts and leave us a review!)
Mentioned in this episode:
Download Free DigitalMarketer Ebooks!
Useful digital marketing ebooks, worksheets, swipe files, and guides!
https://dm.captivate.fm/ebooks (DigitalMarketer Ebooks)
Released:
May 23, 2022
Format:
Podcast episode
Titles in the series (100)
EP110: Inside DigitalMarketer’s Facebook Ad Account with Paid Media Manager Garrett Hardy by The DigitalMarketer Podcast