54 min listen
EP 274 | High Converting Portfolios with Katie O'Brien
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
EP 274 | High Converting Portfolios with Katie O'Brien
FromBusiness of Design ® | Interior Designers, Decorators, Architects & Landscapers
ratings:
Length:
33 minutes
Released:
May 24, 2022
Format:
Podcast episode
Description
Essentials of a High-Converting Interior Design Portfolio
Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients.
In this episode we learn:
- analyze current website traction to determine where browsers click through and where you lose them
- website copy is commonly overlooked on interior designers' portfolio pages—a few lines of copy go a long way
- give individual projects their own pages and use these subpages to tell the story of your client and the project
- hire a professional photographer and create a consistent look throughout your website
- only showcase projects you want more of
- use clear calls to action on every page
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
Learn the essentials that will help you turn your design portfolio (the second most visited page on your website) to a thriving marketing tool. Katie O’Brien shares tools to create a high-converting design portfolio that transforms browsers into clients.
In this episode we learn:
- analyze current website traction to determine where browsers click through and where you lose them
- website copy is commonly overlooked on interior designers' portfolio pages—a few lines of copy go a long way
- give individual projects their own pages and use these subpages to tell the story of your client and the project
- hire a professional photographer and create a consistent look throughout your website
- only showcase projects you want more of
- use clear calls to action on every page
It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast
Released:
May 24, 2022
Format:
Podcast episode
Titles in the series (100)
EP 001 | The Consultation with Veronica Solomon: If you don’t get the consultation right, the proj… by Business of Design ® | Interior Designers, Decorators, Architects & Landscapers