This episode is brought to you by Sendlane.   Want some unusual advice? Dr. Sarah Rahal, founder and CEO of ARMRA, offers this: "Don't believe everything you think about yourself."   "I'd considered myself up to this point to be quite a risk-averse person," says Sara, whose brand leverages the ancient superfood colostrum. "I've never done anything other than medicine. ... (but) at the end of the day ... I'm just a problem solver."   Ultimately, Sarah says, she believes so much in her colostrum brand because she's put so much of herself into it.   "I have so much integrity around the thought I put into the product because I was developing a product for myself," she says. "I use the same product."   The product itself is in powder form, and the serving size is only half a teaspoon.   "There is no such thing as taking too much, so at least one serving a day is needed because we live in the modern era," she says. "We're under constant assault from these environmental threats, so the barrier is almost always being damaged."   The product is tasteless and can be added to any liquid that's not hot. (A blood orange flavor is also available.)   An additional advantage of colostrum is that it can replace other dietary supplements. It replaces the need for other immune supplements and probiotics. It can also replace collagen, Sarah says.   In Part 2, Sarah talks about:   * Advice for other doctors/entrepreneurs wanting to start a brand. * Why she has such a strong belief in her product. * The story behind the brand name ARMRA. * A closer look at the product and its recommended use. * How colostrum works. * What products can colostrum replace among dietary supplements. * Where to buy the product.   Join Ramon Vela and Dr. Sarah Rahal as they break down the inside story on The Story of a Brand.   For more on Armra, visit: https://tryarmra.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story