The past several years, holding companies have been mashing together sister agencies in a Frankensteinian way, (see: VMLY&R, Wunderman Thompson and now, EssenceMediaCom). Adweek senior agencies reporter Olivia Morley goes down an ad industry rabbit hole with three agency experts to find out how the industry ever became this confusing and why the old way doesn’t work for today’s clients. See acast.com/privacy for privacy and opt-out information.