Dental Marketing with Legwork Podcast Website Follow @dental_digest_podcast Instagram Follow @dr.melissa_seibert on Instagram Connect with Melissa on Linkedin Dental Digest Podcast Facebook Digital Smile Design My guest this week is Dr. Christian Coachman and we'll be talking about Digital Smile Design.  Speaker 1: [00:00:03] You need to first design the smile. You need to design where you want to be even before knowing how to get there. First set design where you want to be. What is the ideal position of the upper teeth, bone and gum in relationship with the face? Not in relationship with whatever is in the mouth. [00:00:22][19.4] Speaker 2: [00:00:27] Welcome to Dental Digest. Listen, dentistry is rapidly changing and this podcast exists so you can have real time updates to changes in delight occasion research and technology. Dr. Christine Curtin, the founder and CEO of the Digital Smile Design Company. Former president of the Brazilian Academy of Historic Dentistry in Global Phenomenon is back this week. In this episode, you're going to learn about how to incorporate dentistry and true planning in esthetic dentistry. You'll learn what you can be doing differently in your treatment plan and why you should take a basically general approach to your cases. All right, let's jump in. [00:01:03][35.9] Speaker 3: [00:01:04] Welcome to Dental Digest. This is a podcast devoted to. [00:01:07][3.6] Speaker 1: [00:01:08] Following evidence based. [00:01:08][0.9] Speaker 3: [00:01:09] Dental literature. Here's your host, Dr. Melissa Seibert. [00:01:11][2.7] Speaker 1: [00:01:12] She's a dentist currently practicing in the Air Force. With that being said, nothing contained within this podcast is intended to be reflective or endorsed by the U.S. Air Force. [00:01:21][8.3] Speaker 2: [00:01:21] Today's podcast is sponsored by Legwork. Your one stop shop for tracking, retaining and delivering patient happiness attract new patients with digital ads, then convert them into lifelong customers through a dental website that integrates with your office phones and patient engagement software. Keep your seats filled with happy patients using tools like tool texting and automated reminders as a dental digest listener. You can get your first six for no pay at legwork icon slash dental digest. And so talk to us also about your implementation of tooth libraries. Can you tell us a bit about that? [00:02:02][40.2] Speaker 1: [00:02:02] This is another concept that we were able to help spread that I think it's a revolution in restorative dentistry. You know, I was able to to learn back in 2011, 12 from one of my mentors in Brazil, an amazing dentist technician. That was the first one to bring this idea of using natural teeth as your guide to manufacture restorations. Of course, natural teeth were always the inspiration. So we as technicians, we were studying natural teeth to try to reproduce with our own hands, either with wax or with ceramics, and building their morphology with our own hands inspired by the natural morphology. And this teacher, Dr. Paolo Chernoff, he came with the idea, you know, why should we try? To replicate nature with our own hands if we can literally copy nature 100% with scanners. And when he first said that to me, it was so clear. You know, that's obvious in the future. At that time, two dozen, 11, 12, I was thinking in the future, we're not going to shape deep with our own hands because it makes no sense. We going to scan natural teeth and we can scan anybody that has beautiful dentition and save these scams into the libraries of our software. And when I'm digitally waxing up your case instead of designing with my own hands, I'm going to copy and paste the natural morphology of the most beautiful teeth on Earth. And then I'm going to design your mockups, design your provisionals, and design your final restorations with that. The only thing that needs to be done here is to understand that if you want to use natural libraries in y