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317: What’s the Best Bidding Strategy in Google Ads?

317: What’s the Best Bidding Strategy in Google Ads?

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing


317: What’s the Best Bidding Strategy in Google Ads?

FromThe Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

ratings:
Length:
59 minutes
Released:
Jul 3, 2022
Format:
Podcast episode

Description

Please support our sponsors because they make the show possible!Get Opteo for free for two months - https://opteo.com/pspJason Rothman - https://rothmanppc.com/Chris Schaeffer - https://www.chrisschaeffer.com/Show Notes:In this episode, we're going deep on a topic always up for debate - bidding strategies in Google Ads. While there not be one single "best" strategy, there may be a best for you. We're taking a look at five different strategies and diving into when you should use them and when to try something else.(4:19) The current state of bid strategies in Google Ads(10:24) Maximize clicks bidding strategy in Google Ads(21:01) Maximize conversions bidding strategy in Google Ads(33:26) Maximize conversion value bidding strategy in Google Ads(39:19) Target impression share bidding strategy in Google Ads(45:54) Manual bidding strategy in Google AdsWe need your help! Please help us grow the show:If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content. Send us your questions here - https://paidsearchpodcast.com/contact-us/Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast First 100 Episodes - https://paidsearchpodcast.com/archive/   Adventures by A Himitsu https://soundcloud.com/a-himitsuCreative Commons — Attribution 3.0 Unported— CC BY 3.0Free Download / Stream: http://bit.ly/2Pj0MtTMusic released by Argofox https://youtu.be/8BXNwnxaVQEMusic promoted by Audio Library https://youtu.be/Mk
Released:
Jul 3, 2022
Format:
Podcast episode

Titles in the series (100)

Google AdWords experts and Google Partners Chris Schaeffer and Jason Rothman talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask us your AdWords questions at paidsearchpodcast.com.