In this episode we're joined by Mike Rhodes, CEO of WeSavvy and AgencySavvy. Mike is the co-author of 'The Ultimate Guide to Google Ads' and joins us to discuss some key trends that made it into the recent 6th edition of the book, in particular, Google's adoption of AI driven smart features.In this episode we discuss:Is there a gap in marketing sophistication in Australia vs the rest of the world?How Mikes's approach to identifying trends and topics has changed during the pandemicHow Mike prioritises the topics to cover when revising editions of his co-authored book 'The Ultimate Guide To Google Ads'Red flags to look out for when considering a new client-agency partnershipAre customers losing access to their data because of Google's increased adoption of AI?How Mike uses the mantra of 'trust, but verify' when approaching new Google Ads 'smart' featuresReferenced on this episode:[Book] The Ultimate Guide to Google Ads: https://amzn.to/3yae8fuhttps://www.descript.com/https://otter.ai/https://copysmith.ai/https://www.copy.ai/https://www.trypencil.com/https://writesonic.com/https://en.wikipedia.org/wiki/GPT-2CONNECT WITH MIKE / WEBSAVVY / AGENCYSAVVYhttps://www.websavvy.com.au/https://agencysavvy.com/https://gafcourse.comCONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.