22 min listen
#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless
FromInternet Marketing: Insider Tips and Advice for Online Marketing
#655 Executing a Hypergrowth Content Strategy w/ James Scherer, VP of Growth at Codeless
FromInternet Marketing: Insider Tips and Advice for Online Marketing
ratings:
Length:
53 minutes
Released:
Jun 23, 2022
Format:
Podcast episode
Description
In this episode we're joined by James Scherer, VP of Growth at Codeless. James joins us to discuss the importance of content strategy, the difference between content strategy and content production, and how to craft a content strategy that will deliver sustained organic search performance.In this episode we discuss:The difference between content strategy and content tacticsThe critical role of patience in content strategyHow to sell the value of content strategyWhat elements make up a content strategy?The 'pillar and post' approach to content strategyReferenced on this episode:https://moz.com/https://ahrefs.com/https://www.clearscope.io/https://surferseo.com/https://www.marketmuse.com/https://hemingwayapp.com/CONNECT WITH JAMES/CODELESS:james@codeless.iohttps://codeless.io/https://www.linkedin.com/in/james-scherer-94709830/CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityIf you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com See acast.com/privacy for privacy and opt-out information.
Released:
Jun 23, 2022
Format:
Podcast episode
Titles in the series (100)
WEBSITE USABILITY – PODCAST EPISODE #3: This episode includes an introduction and practical tips on web site usability See acast.com/privacy for privacy and opt-out information. by Internet Marketing: Insider Tips and Advice for Online Marketing