We’ve all heard the phrase, “You can’t change others. You can only change yourself.” It’s really frustrating when the people we care about are behaving in self-defeating ways (especially with their health and well-being), and when we try to talk to them about it, we just make things worse. Our guest today, Howie Jacobson, is here to tell you, you CAN change people - not by force, shame, or guilt - but by becoming a supportive ally. You may know Howie as the long-time host of the Plant Yourself podcast, and he’s also the co-author of some groundbreaking books including Whole by T.Colin Campbell, Proteinaholic with Dr. Garth Davis, and Sick to Fit with Josh Lajaunie. His most recent book, “You CAN Change Other People: The Four Steps to Help Employees, Colleagues—Even Family—Up Their Game,” co-authored with Peter Bregman, outlines four steps to helping people change. If you care about people around you who are eating poorly, not taking care of themselves, or not reaching their potential, Howie is here to help. Episode Timestamps 11:22 People don’t resist change. They resist BEING changed. 12:55 What does it mean to really help people change their behavior? “We can use techniques and approaches to allow people to make different decisions.” 14:05 Step 1: Shift from a Critic to an Ally - "I’m here to help you if you want my help." -empathize -express confidence in them -ask for permission 22:50 Be prepared for them to say, “No thanks.” 25:25 Step 2: Find the Positive Outcome - What would you like to happen? What would it look like? 31:30 Step 3: Find a Golden Opportunity - What can you do right now? 41:06 Step 4: What’s the Plan? Episode Resources Watch the Episode on YouTube Episode Web Page Order You Can Change People: The Four Steps to Help Your Colleagues, Employees—Even Family—Up Their Game Plant Yourself Podcast Ask Howie - Business Coaching Website To stock up on the best-tasting, most convenient, 100% PLANTSTRONG foods, check out all of our PLANTSTRONG products HERE. Give us a like on the PLANTSTRONG Facebook Page and check out what being PLANSTRONG is all about. We always keep it stocked full of new content and updates, tips for healthy living, delicious recipes, and you can even catch me LIVE on there! We’ve also got an Instagram! Check us out and share your favorite PLANTSTRONG products and why you love it! Don’t forget to tag us using #goplantstrong ?? Want to live your best PLANTSTRONG life? Join our exclusive PLANTSTRONG Community of friendly, plant-loving peeps! This is a goldmine of resources, recipes, and incredible support to feed your PLANTSTRONG life. PLANTSTRONG Sedona Retreat - October 10th-15th, 2022 - Dr. Doug Lisle - the esteemed evolutionary psychologist and co-author of The Pleasure Trap - is attending our upcoming Sedona Retreat to give three of his paradigm shifting lectures that help us understand all the forces working against us in our quest to live plantstrong. Once you SEE the system we live in - you can’t UNSEE it. And Dr. Lisle is a master in giving us language and tools to set ourselves on a permanent path to success. And great news! Our Sedona retreat has been approved for 21.5 CME credits for physicians and physician assistants. And 21.5 Nursing Contact Hours for nurses…. And 2.2 CEUs for other healthcare professionals as part of the registration fee for our PLANTSTRONG Retreat. Theme Music for Episode Promo Music: Your Love by Atch License: Creative Commons License - Attribution 3.0