#1231 As entrepreneurs, we provide value in our niche through great products and services. But what if your target audience never buys anything from you? What if someone else is making the actual purchase? Jeff Gargas is dealing with this in his business, Teach Better. They market themselves to teachers with free content, but then it’s school administrators or curriculum directors who pay for their premium offerings. This type of business model comes with some challenges but also some opportunities that Jeff and I explore today. He has new courses coming out all time and a membership site. We go through a few thought experiments and land on several options that would expand this side of his business. Jeff has a lot of knowledge and asks some deep questions about pricing. We zero in on finding the strategy that would best serve his audience and bring in more revenue. Show notes and more at SmartPassiveIncome.com/ap1231.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.