“Build customer development by asking non-leading questions.” That’s one of the key takeaways in this second episode with Dan. We also talked about how you can drive efficiencies really quickly, how to place the value prop so that it sticks, and a few more tips on how you can optimize your funnel. Show NotesConnect With:Dan McGaw: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.