It had taken a few years, but by the middle 1980s, the underground music scene in north America had reached some kind of a tipping point...enough people had discovered punk, new wave and all the sub-genres associated with both so that things started to become really interesting...
Campus radio stations began to have more clout...the more support they gave to these non-mainstream bands, the more they were appreciated and the more power they wielded...
And as these stations began to communicate with each other through publications and charts and conventions, their influence and reach grew even more...turns out that a surprising number of people were really tired of whatever the mainstream rock industry was pumping out...each day, the “alternative” scene–that’s what we were calling it by the mid-80s–attracted more fans who were only too happy to evangelize the epiphanies that led to their conversion...
Yes, college radio helped...so did all the bands willing to tour alt-friendly clubs...and so did independent record stores which set themselves apart from the big chains by stocking more of the weird stuff....
But we can’t forget the roll of MTV and any channel or show that played videos from all those weird, new telegenic bands from the UK...
If you spent any time at all watching music videos in the middle 80s, it was obvious that as interesting as the growing alt-rock scene was in north America, there was something just as interesting happening on that cold, rainy rock in the north Atlantic...and it was all happening so fast...
This is the complete history of alt-rock, chapter nine...