Affiliate Marketing Rabbithole

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Affiliate Marketing Rabbithole

FromData Skeptic

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Length:

52 minutes

Released:

Aug 8, 2022

Format:

Podcast episode

Description

Affiliate marketing creates an opportunity for marketers to gain a commission by promoting a product or service. Cookies are typically used for tracking and the advertiser whose product or service is being featured pays the marketing only on transactions. Today's episode covers those approaches and is also a story of conflict between two large companies and how one affiliate marketer got caught in the middle.

Released:

Aug 8, 2022

Format:

Podcast episode

Titles in the series (100)

Data Skeptic is a data science podcast exploring machine learning, statistics, artificial intelligence, and other data topics through short tutorials and interviews with domain experts.

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Advertising Attribution with Nathan Janos: A conversation with Convertro's Nathan Janos about methodologies used to help advertisers understand the affect each of their marketing efforts (print, SEM, display, skywriting, etc.) contributes to their overall return. by Data Skeptic
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[MINI] Bayesian Updating: In this minisode, we discuss Bayesian Updating - the process by which one can calculate the most likely hypothesis might be true given one's older / prior belief and all new evidence. by Data Skeptic
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[MINI] type i / type ii errors: In this first mini-episode of the Data Skeptic Podcast, we define and discuss type i and type ii errors (a.k.a. false positives and false negatives). by Data Skeptic
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[MINI] p-values: In this mini, we discuss p-values and their use in hypothesis testing, in the context of an hypothetical experiment on plant flowering, and end with a reference to the Particle Fever documentary and how statistical significance played a role. by Data Skeptic
17 min listen
[MINI] Decision Tree Learning: Linhda and Kyle talk about Decision Tree Learning in this miniepisode. Decision Tree Learning is the algorithmic process of trying to generate an optimal decision tree to properly classify or forecast some future unlabeled element based by... by Data Skeptic
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Data in Healthcare IT with Shahid Shah: Our guest this week is Shahid Shah. Shahid is CEO at Netspective, and writes three blogs: Health Care Guy, Shahid Shah, and HitSphere - the Healthcare IT Supersite. During the program, Kyle recommended a talk from the 2014 MIT Sloan CIO Symposium... by Data Skeptic
57 min listen
[MINI] The Girlfriend Equation: Economist Peter Backus put forward "The Girlfriend Equation" while working on his PhD - a probabilistic model attempting to estimate the likelihood of him finding a girlfriend. In this mini episode we explore the soundness of his model and also share... by Data Skeptic
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[MINI] Value of Information: A discussion about getting ready in the morning, negotiating a used car purchase, and selecting the best AirBnB place to stay at help frame a conversation about the decision theoretic principal known as the Value of Information equation. by Data Skeptic
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Guerilla Skepticism on Wikipedia with Susan Gerbic: Our guest this week is Susan Gerbic. Susan is a skeptical activist involved in many activities, the one we focus on most in this episode is Guerrilla Skepticism on Wikipedia, an organization working to improve the content and citations of... by Data Skeptic
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The Right (big data) Tool for the Job with Jay Shankar: In this week's episode, we discuss applied solutions to big data problem with big data engineer Jay Shankar. The episode explores approaches and design philosophy to solving real world big data business problems, and the exploration of the wide... by Data Skeptic
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Data Myths with Karl Mamer: Black out baby boom | Subliminal messages | Beer and Diapers by Data Skeptic
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[MINI] Cross Validation: This miniepisode discusses the technique called Cross Validation - a process by which one randomly divides up a dataset into numerous small partitions. Next, (typically) one is held out, and the rest are used to train some model. The hold out set can... by Data Skeptic
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[MINI] Ant Colony Optimization: In this week's mini episode, Linhda and Kyle discuss Ant Colony Optimization - a numerical / stochastic optimization technique which models its search after the process ants employ in using random walks to find a goal (food) and then leaving a... by Data Skeptic
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Introduction: The Data Skeptic Podcast features conversations with topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the... by Data Skeptic
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Practicing and Communicating Data Science with Jeff Stanton: Jeff Stanton joins me in this episode to discuss his book An Introduction to Data Science, and some of the unique challenges and issues faced by someone doing applied data science. A challenge to any data scientist is making sure they have a... by Data Skeptic
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Streetlight Outage and Crime Rate Analysis with Zach Seeskin: This episode features a discussion with statistics PhD student Zach Seeskin about a project he was involved in as part of the Eric and Wendy Schmidt Data Science for Social Good Summer Fellowship. The project involved exploring the... by Data Skeptic
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[MINI] Selection Bias: A discussion about conducting US presidential election polls helps frame a converation about selection bias. by Data Skeptic
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Personalized Medicine with Niki Athanasiadou: In the second full length episode of the podcast, we discuss the current state of personalized medicine and the advancements in genetics that have made it possible. by Data Skeptic
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Data Science at ZestFinance with Marick Sinay: Marick Sinay from ZestFianance is our guest this weel. This episode explores how data science techniques are applied in the financial world, specifically in assessing credit worthiness. by Data Skeptic
31 min listen
Game Science Dice with Louis Zocchi: In this bonus episode, guest Louis Zocchi discusses his background in the gaming industry, specifically, how he became a manufacturer of dice designed to produce statistically uniform outcomes. During the show Louis mentioned a two part video... by Data Skeptic
47 min listen
[MINI] Monkeys on Typewriters: What is randomness? How can we determine if some results are randomly generated or not? Why are random numbers important to us in our everyday life? These topics and more are discussed in this mini-episode on random numbers. Many readers will be... by Data Skeptic
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Jackson Pollock Authentication Analysis with Kate Jones-Smith: Our guest this week is Hamilton physics professor Kate Jones-Smith who joins us to discuss the evidence for the claim that drip paintings of Jackson Pollock contain fractal patterns. This hypothesis originates in a paper by Taylor, Micolich,... by Data Skeptic
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$Jackson Pollock Authentication Analysis with Kate Jones-Smith: Our guest this week is Hamilton physics professor Kate Jones-Smith who joins us to discuss the evidence for the claim that drip paintings of Jackson Pollock contain fractal patterns. This hypothesis originates in a paper by Taylor, Micolich,...$
[MINI] Confidence Intervals: Commute times and BBQ invites help frame a discussion about the statistical concept of confidence intervals. by Data Skeptic
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[MINI] Experimental Design: This episode loosely explores the topic of Experimental Design including hypothesis testing, the importance of statistical tests, and an everyday and business example. by Data Skeptic
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[MINI] Is the Internet Secure?: This episode explores the basis of why we can trust encryption. Suprisingly, a discussion of looking up a word in the dictionary (binary search) and efficiently going wine tasting (the travelling salesman problem) help introduce computational... by Data Skeptic
26 min listen
Mining the Social Web with Matthew Russell: This week's episode explores the possibilities of extracting novel insights from the many great social web APIs available. Matthew Russell's Mining the Social Web is a fantastic exploration of the tools and methods, and we explore a few... by Data Skeptic
50 min listen
Contest Announcement: The Data Skeptic Podcast is launching a contest- not one of chance, but one of skill. Listeners are encouraged to put their data science skills to good use, or if all else fails, guess! The contest works as follows. Below is some data about the... by Data Skeptic
12 min listen
[MINI] The T-Test: The t-test is this week's mini-episode topic. The t-test is a statistical testing procedure used to determine if the mean of two datasets differs by a statistically significant amount. We discuss how a wine manufacturer might apply a t-test to... by Data Skeptic
17 min listen

More Episodes from Data Skeptic

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Reducing the Impact of Ship Noise on Marine Mammals: Human shipping operations have increased significantly in the past few decades. While that means international trade and cheap goods for humans, it also means the ocean has experienced an increase in noise pollution. This has a measurable... by Data Skeptic
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Affiliate Marketing Rabbithole

Affiliate Marketing Rabbithole

Description

Titles in the series (100)

More Episodes from Data Skeptic

Related podcast episodes