In this episode, we recap a very special conversation between co-founders Rory Vaden and AJ Vaden. Rory reflects on his interview with his wife and business partner AJ, about a ground-breaking new study conducted by Brand Builders Group, on the role of Personal Branding in Marketing. Not only does the episode announce the completion of an incredible new national study, but it also describes the new format for the Influential Personal Brand podcast! From now on Rory and AJ will be doubling their weekly output by each conducting their own interviews and recap, all in one episode! Now you’ll be able to listen to an interview conducted by either AJ or Rory, followed immediately by a special recap episode filled with their thoughts, insights, and biggest takeaways. Tuning in you'll hear Rory share his biggest takeaways from his interview with AJ, like how best to define personal branding, as well as some of the most surprising find-ings from their study. Make sure you tune in to learn how Americans perceive personal brand-ing, the biggest factors in building trust with your audience, and much more!