Andrew Drummond is a runner, skier, mountains sports retail store owner, and overall great ambassador for the White Mountains based in Jackson, NH.We cover a lot of ground. We talk about his experience pacing Scott Jurek during the final stretch of his Appalachian Trail FKT in 2015, being a content creator in the sport, we have a wide ranging conversation about the northeast trail running culture, and we also dive deep into his experience running a ski and run speciality store. Timestamps:(2:10) - experience pacing Scott Jurek during 2015 Appalachian Trail FKT(13:34) - White Mountains Direttissima(18:52) - creating running content for social media, promoting the northeast scene(26:22) - where elite ultrarunners are concentrated and why(35:10) - why mountain sports brands don't highlight the northeast scene(41:40) - northeast trail running events scene, building a UTMB-style event(49:49) - pitching the northeast trail scene over the mountain west scene(57:14) - coolest routes, FKTs, and races in the northeast(66:42) - getting into retail with Ski The Whites(69:05) - balancing athletic and business endeavors(75:38) - proof of concept for mountain sports retail store(78:28) - unintended business benefits of running and skiing content(80:51) - whether a purely trail/ski/run speciality store is possible these days(83:44) - advice and lessons from ski/run retail, UTMB media experiences(90:27) - miscellaneous questionsLinks:Follow Andrew on InstagramFollow Andrew on YoutubeSki The WhitesSanctity of SpaceWhite Mountains 100Ragged Mountain 75 Stage Race and 50KSupport Singletrack via PatreonAdditional Episodes You May Enjoy:#57 - Sarah Keyes | Northeast Trail Running Scene, Whiteface Mountain Races Directing, ITRA#52 - Mike Foote | Race Directing, Skyrunning Speculation, Future Of Ultrarunning Events, UTMB Influences#12 - Jack Kuenzle | FKT Scene, Sponsored Trail Runners, Brand RelationshipsSupport the show