8 min listen
Brick-and-Mortar Isn’t Dead: The Upside of a Retail Space with Victoria Sanchez
Brick-and-Mortar Isn’t Dead: The Upside of a Retail Space with Victoria Sanchez
ratings:
Length:
46 minutes
Released:
Feb 5, 2020
Format:
Podcast episode
Description
Should an interior designer invest in a retail space to enhance their design business? How can a showroom benefit your current firm as well as be profitable on its own? If you’re on the fence about investing in your own space, Victoria Sanchez joins Darla and Natalie to go over the pros and cons and share why it works so well for her.
Victoria Sanchez is an award-winning designer and the owner of ‘Victoria At Home’, a premier home furnishings boutique with showrooms in Alexandria, VA, and Santa Fe, NM. She has a Bachelor’s and Master’s degree in interior design—and over 30 years of experience in the industry.
What You’ll Hear On This Episode of Wingnut Social
[0:55] Ready for Winter to be over!
[2:23] Darla’s upcoming speaking gigs
[6:13] Victoria Sanchez’ background
[8:06] All about Victoria’s retail store(s)
[11:00] What comes first, the chicken or the egg?
[13:10] What’s tricky about a retail store
[15:10] With Age comes wisdom
[17:35] When do you open a location?
[20:07] Is the expense of a retail space worth it?
[24:33] How important is the location?
[31:00] Marketing for interior designers
[34:45] Why having a showroom is worth it
[38:35] What up Wingnut! Round
Connect with Victoria Sanchez
LinkedIn
Twitter
Victoria At Home
Resources & People Mentioned
Darla is speaking at Podfest 2020 in Orlando!
Upcoming RESA speaking gig: Details TBD
Cheryl Kees Clendenon Wingnut Social Episode
Andrew Joseph Public Relations
La Luz
Urban Loft
A Tree Grows in Brooklyn by Betty Smith
Your retail space is a portfolio of your work
Victoria has always been drawn to retail and she loves the opportunities it provides her. People come into her store and get to know her style and personality. They gather a general sense of who she is—while she gets to know them. She is able to explain that she’s a designer and show them her aesthetic in one moment.
Victoria points out that retail space isn’t for everyone. She didn’t launch hers until her kids were in high school and she had more time—and cashflow—to get it going. You need tools and resources in play, as well as money for inventory, display, and staff. Above all, you have to love working with people.
She shared that about 25% of her revenue comes from her retail space and about 75% is from design work with clients. She uses her retail space as a catalyst for her design business and it has significantly increased her client-load. Victoria shares more about her locations and why their placement is important. Keep listening!
More designers need to invest in marketing
Victoria is passionate about educating designers. She believes the current curriculum in design programs is lacking proper marketing techniques for the specific field. She points out that it is of paramount importance to have a marketing plan in place. If that’s not something you’re comfortable with—hire someone who is. Victoria works with Andrew Joseph PR to help market her new location in Santa Fe.
She was honest with herself and knew she didn’t have the time or expertise to properly market her business. Her community in Santa Fe is small and she learned quickly that marketing and networking go hand-in-hand. If people like you, they will talk about you—and word-of-mouth in a small community will get you places.
Is having a retail space worth it in the day and age of digital shopping? Can you compete with the online giants? Listen to the whole episode to hear Victoria’s take on the industry and why she believes brick-and-mortar is here to stay. She’ll share some of her numbers, expenses, and how her two locations are so different.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Su
Victoria Sanchez is an award-winning designer and the owner of ‘Victoria At Home’, a premier home furnishings boutique with showrooms in Alexandria, VA, and Santa Fe, NM. She has a Bachelor’s and Master’s degree in interior design—and over 30 years of experience in the industry.
What You’ll Hear On This Episode of Wingnut Social
[0:55] Ready for Winter to be over!
[2:23] Darla’s upcoming speaking gigs
[6:13] Victoria Sanchez’ background
[8:06] All about Victoria’s retail store(s)
[11:00] What comes first, the chicken or the egg?
[13:10] What’s tricky about a retail store
[15:10] With Age comes wisdom
[17:35] When do you open a location?
[20:07] Is the expense of a retail space worth it?
[24:33] How important is the location?
[31:00] Marketing for interior designers
[34:45] Why having a showroom is worth it
[38:35] What up Wingnut! Round
Connect with Victoria Sanchez
Victoria At Home
Resources & People Mentioned
Darla is speaking at Podfest 2020 in Orlando!
Upcoming RESA speaking gig: Details TBD
Cheryl Kees Clendenon Wingnut Social Episode
Andrew Joseph Public Relations
La Luz
Urban Loft
A Tree Grows in Brooklyn by Betty Smith
Your retail space is a portfolio of your work
Victoria has always been drawn to retail and she loves the opportunities it provides her. People come into her store and get to know her style and personality. They gather a general sense of who she is—while she gets to know them. She is able to explain that she’s a designer and show them her aesthetic in one moment.
Victoria points out that retail space isn’t for everyone. She didn’t launch hers until her kids were in high school and she had more time—and cashflow—to get it going. You need tools and resources in play, as well as money for inventory, display, and staff. Above all, you have to love working with people.
She shared that about 25% of her revenue comes from her retail space and about 75% is from design work with clients. She uses her retail space as a catalyst for her design business and it has significantly increased her client-load. Victoria shares more about her locations and why their placement is important. Keep listening!
More designers need to invest in marketing
Victoria is passionate about educating designers. She believes the current curriculum in design programs is lacking proper marketing techniques for the specific field. She points out that it is of paramount importance to have a marketing plan in place. If that’s not something you’re comfortable with—hire someone who is. Victoria works with Andrew Joseph PR to help market her new location in Santa Fe.
She was honest with herself and knew she didn’t have the time or expertise to properly market her business. Her community in Santa Fe is small and she learned quickly that marketing and networking go hand-in-hand. If people like you, they will talk about you—and word-of-mouth in a small community will get you places.
Is having a retail space worth it in the day and age of digital shopping? Can you compete with the online giants? Listen to the whole episode to hear Victoria’s take on the industry and why she believes brick-and-mortar is here to stay. She’ll share some of her numbers, expenses, and how her two locations are so different.
Connect With Darla & Wingnut Social
www.WingnutSocial.com
On Facebook
On Twitter: @WingnutSocial
On Instagram: @WingnutSocial
Darla’s Interior Design Website
Check out the Wingnut Social Media Lab Facebook Group!
1-877-WINGNUT (connect with us for your social media marketing needs)
Wingnut Social Podcast Sponsor
www.curreyandcompany.com
On Facebook
On Twitter: @Curreyco
On Instagram: @Curreyco
Su
Released:
Feb 5, 2020
Format:
Podcast episode
Titles in the series (100)
Who and What is Wingnut Social: The mission of Wingnut Social is to provide you, the interior designers, the decorators, the stagers, and architects with the knowledge and techniques needed to step up your digital marketing game, and to help you fasten your brand in this ever-competi... by Designed by Wingnut Social | Interior Design Business