Specialize or generalize your house cleaning business? It's a saturated market and if you specialize you can grow your cleaning business. Angela Brown, The House Cleaning Guru calls it side door selling. A savvy cleaner will target a specific audience and specialize in one or two areas. Appliance cleaning or garage cleaning is a good specialty. It's advertising on steroids where you market more than just a maid service. Today's sponsors are Bedicalcare and My Cleaning Connection. *** COMPLETE SHOW NOTES FOR THIS EPISODE *** http://askahousecleaner.com/specialize-or-generalize/ *** MORE VIDEOS LIKE THIS *** Reviews - Should I Turn Them Off? - https://youtu.be/ZG_J-SM9114 What Should I Wear to Bid Cleaning Jobs? - https://youtu.be/H9oB8v8LM7E What Your Cleaning Car Says About Your Company Image - https://youtu.be/LFd8zBqkqFg What is a Mulligan for House Cleaner, Maids and Housekeepers? - https://youtu.be/oNFyLUx3XqI I or We? When Promoting My House Cleaning Biz or Maid Service? - https://youtu.be/pjlPoJVuNJs Are Flyers Effective for Getting Cleaning Jobs? - https://youtu.be/W_yl34I-JIM Do I Need a Business Card for My Cleaning Business? - https://youtu.be/_2jSlpDalwc Do I Need a Uniform for My Cleaning Company? - https://youtu.be/sPx490_2SNc How Do I Choose a Company Name for My Cleaning Business? - https://youtu.be/VdtiH3-5Tas Ratings and Reviews - https://youtu.be/Jshcat-QVi8   *** RESOURCES FROM THIS EPISODE *** Mattress Encasements to Prevent Allergies – https://Bedicalcare.com The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand! - http://amzn.to/2DAMOxn No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses - http://amzn.to/2Dx7pDv No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits - http://amzn.to/2DYnbUW No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing - http://amzn.to/2rvRXSG 5 Reasons to specialize or die trying - http://bit.ly/2Ds7CUC *** OTHER WAYS TO ENJOY THIS SHOW *** ITUNES - http://apple.co/2xhxnoj STITCHER - http://bit.ly/2fcm5JM SOUNDCLOUD - http://bit.ly/2xpRgLH GOOGLE PLAY - http://bit.ly/2fdkQd7 YOUTUBE - https://goo.gl/UCs92v *** GOT A QUESTION FOR A SHOW? *** Email it to Angela[at]AskaHouseCleaner.com Voice Mail: Click on the blue button at https://askahousecleaner.com *** HOUSE CLEANING TIPS VAULT *** (DELIVERED VIA EMAIL) - https://savvycleaner.com/tips *** FREE EBOOK – HOW TO START YOUR OWN HOUSE CLEANING COMPANY *** http://amzn.to/2xUAF3Z *** PROFESSIONAL HOUSE CLEANERS PRIVATE FACEBOOK GROUP *** https://www.facebook.com/groups/ProfessionalHouseCleaners/ *** LOOKING FOR WAY TO BOOST YOUR FANDOM? *** https://www.facebook.com/groups/HouseCleaning360/ *** FOLLOW ANGELA BROWN ON SOCIAL MEDIA *** https://Facebook.com/SavvyCleaner https://Twitter.com/SavvyCleaner https://Instagram.com/SavvyCleaner https://Pinterest.com/SavvyCleaner https://Linkedin.com/in/SavvyCleaner *** WHAT IS ASK A HOUSE CLEANER? *** Ask a House Cleaner is a daily show where you get to ask your house cleaning questions and we provide answers. Learn how to clean. How to start a cleaning business. Marketing and Advertising tips for your cleaning service. How to find top quality house cleaners, housekeepers, and maids. Employee motivation tactics. Strategies to boost your cleaning clientele. Cleaning company expansion help. Time-saving Hacks for DIY cleaners and more. Hosted by Angela Brown, 25-year house cleaning expert and founder of Savvy Cleaner Training for House Cleaners and Maids. *** DISCLAIMER *** During the shows we recommend services, sites, and products to help you improve your cleaning and grow your cleaning business. We have partnerships or sponsorships with these companies to provide you with disco