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110 (Sell): Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)

110 (Sell): Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)

From30 Minutes to President's Club | No-Nonsense Sales


110 (Sell): Leveling with your buyer and setting clear expectations using PPO (Doug Landis, Growth Partner @ Emergence Capital)

From30 Minutes to President's Club | No-Nonsense Sales

ratings:
Length:
32 minutes
Released:
Aug 10, 2022
Format:
Podcast episode

Description

FOUR ACTIONABLE TAKEAWAYS

Don’t just set an agenda. Use PPO (purpose, plan, outcome) to set clear expectations for you and your prospect.

Avoid deep-diving into features until you've established “why change?” and “why now?”.

Show up to your discovery with a theory about their pains and your solutions. Don’t just start peppering questions.

Soften the CTA with “would you be open to” instead of heavier asks before the customer is ready to dive deep.


PATH TO PRESIDENT’S CLUB

Growth Partner @ Emergence Capital

VP of Sales Productivity @ Box

Sr Director, Corporate Sales Productivity @ Salesforce


RESOURCES DISCUSSED:

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Released:
Aug 10, 2022
Format:
Podcast episode

Titles in the series (100)

30 minutes. No sales academia. Only actionable sales tactics. Nick sells enterprise deals solo. Armand runs a team of 40 SMB AE's and SDR's. Together they break down sales strategies you can use to start winning more deals today.