013 - Landing Page Creation & Optimization (Part 2) | Copy That Pops: Writing Tips and Psychology Hacks for Business Podcast

007 - Becoming a Social Media Practitioner with Liz O’Donnell: Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or consultant. Liz’s path to digital PR and marketing. Her day to day life at Double Forte. The... by Copy That Pops: Writing Tips and Psychology Hacks for Business

34 min listen

003 - Future Pacing: The Simple & Subtle Trick to Get Your Prospect On the Path to “Yes": Future Pacing is an important concept and tactic. We dive into why selling the “benefits” of your product is so much more effective than selling the “features" and how to do it with an example. What my real estate agent taught me about writing... by Copy That Pops: Writing Tips and Psychology Hacks for Business

11 min listen

033 - Where Tech and Humanities Meet with Akbar Jaffer: The 5 W’s to creating great content, a crossover between tech and art, and how to approach paid advertising. In this episode, I chat with Akbar Jaffer: How he introduces himself at a networking event [3:24] His background and how he started... by Copy That Pops: Writing Tips and Psychology Hacks for Business

35 min listen

005 - Traditional Media Is Not Dead & Why You Should Care with Lindsey Germono: The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono Advertising Company. How... by Copy That Pops: Writing Tips and Psychology Hacks for Business

42 min listen

004 - From $54 Million Dollar Product Launches to Starting Your Own “IT” Brand with Minling Chuang: The branding behind $54 million dollar product launches... In this episode I sit down with Minling Chuang from Brand Fame School to talk about her role in a $54 million dollar product launch, her views on entrepreneurship and branding, and why you... by Copy That Pops: Writing Tips and Psychology Hacks for Business

34 min listen

000 - Welcome to Copy That Pops!: I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics! What is Copy That Pops? Who is Laura Petersen? Why 88% of businesses are unhappy with their conversion rates. Take Action!... by Copy That Pops: Writing Tips and Psychology Hacks for Business

6 min listen

018 - Copywriting Tips from a "Word Nerd" with Jessi Honard: Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard. How Jessi introduces herself at networking events [5:31] Her top 'golden nuggets' for writing better copy [6:17] Why... by Copy That Pops: Writing Tips and Psychology Hacks for Business

35 min listen

051 – High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series: Having trouble growing your brand? In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name. A few exciting highlights include: Brief overview of branding exercises... by Copy That Pops: Writing Tips and Psychology Hacks for Business

31 min listen

024 - Hacking SEO with Stephen Christopher: Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher. We discuss: Why Stephen keeps his introduction "simple" [3:43] How Seequs helps companies build... by Copy That Pops: Writing Tips and Psychology Hacks for Business

33 min listen

006 - Podcast Therapy & Instagram Hacks with Melissa Sue Tucker of OCW Productions: Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions. Why her introduction usually sparks a long conversation. The path that lead her to starting a production... by Copy That Pops: Writing Tips and Psychology Hacks for Business

35 min listen

027 - Quick Grammar Tip: 'Me ate the food' Edition: "Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :) The inspiration for this grammar tip [1:35] Are you smarter than a high schooler? Pop quiz [2:30] The two rules to using this grammar tip [3:40] by Copy That Pops: Writing Tips and Psychology Hacks for Business

8 min listen

001 - 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters: What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this all has to do with the effectiveness of your landing pages. The history of why humans make gut level... by Copy That Pops: Writing Tips and Psychology Hacks for Business

11 min listen

014 - What Gets Read & What Matters with Lee Caraher: Why every word you use should be considered and why you shouldn’t let your manners get in the way! Special guest: Lee Caraher Why doubt in your words kills the confidence others have in you Why being “messy” in your exploratory phase is a good... by Copy That Pops: Writing Tips and Psychology Hacks for Business

33 min listen

009 - Generating Clients for Life with Charlotte Greenman: Sales, lead generation, and why “the way it’s always been done” doesn’t work anymore...with Charlotte Greenman. Lead generation and how to create clients for life. How we can all do a better job of generating leads. How she discovered her... by Copy That Pops: Writing Tips and Psychology Hacks for Business

34 min listen

023 - Managing Psychology, Emotion, & Ego for Success with Victor Adefuye: EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting. Notable Sections: Why Victor considers himself an "armchair psychologist" [7:24] How Victor helps his reps and clients overcome... by Copy That Pops: Writing Tips and Psychology Hacks for Business

37 min listen

016 - On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer: What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement? In this episode we talk all about being a digital nomad and I sit down with Marcus Meurer in-person in Greece! - What DNX is and what... by Copy That Pops: Writing Tips and Psychology Hacks for Business

48 min listen

043 - The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz: 3 reasons people don't buy from you, create your story, and figure out your “why” in what drives you towards accomplishments in life and business. Stephen Dela Cruz and I talk about the importance of achieving success with significance, and why... by Copy That Pops: Writing Tips and Psychology Hacks for Business

20 min listen

013 - Landing Page Creation & Optimization (Part 2): Part two of our landing page creation and optimization that we started in episode 8. How to optimize your pages for conversions The three biggest types of optimization The basics of conversion optimization Why you need to develop a brand template How... by Copy That Pops: Writing Tips and Psychology Hacks for Business

18 min listen

008 - Landing Page Creation & Optimization (Part 1): How to create and optimize your landing pages for more email opt-in conversions. The three main types of landing pages. Why minimizing the potential actions on your landing page is important. Why it’s a good idea to be authentic at the risk of... by Copy That Pops: Writing Tips and Psychology Hacks for Business

19 min listen

010 - Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba: How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba. How Zona Verde Mexico was born and why Why building an email list early was crucial to Cynthia’s success and how she utilized it Her... by Copy That Pops: Writing Tips and Psychology Hacks for Business

37 min listen

002 - How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months: Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the creative approach she takes. Shaunta’s background and how she developed her passion for... by Copy That Pops: Writing Tips and Psychology Hacks for Business

28 min listen

097: The Power of Words and the Company You Keep with Steve Rodgers: Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle? Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many other powerful business thought... by Copy That Pops: Writing Tips and Psychology Hacks for Business

36 min listen

017 - How to Frame Your Messaging for Ultimate Impact with Mike Broadwell: Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell. How he introduces himself at networking events [1:50] His main motivation to start building his business [8:47] What he's trying to do... by Copy That Pops: Writing Tips and Psychology Hacks for Business

35 min listen

032 - Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy: A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more! Listen to this quickie to find out how to put social conformity to work to your advantage in your online... by Copy That Pops: Writing Tips and Psychology Hacks for Business

7 min listen

012 - How to Set Yourself Apart with Stories with Christoph Trappe: Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe. Christoph’s background as a reporter and how he transitioned into entrepreneurship Why you need... by Copy That Pops: Writing Tips and Psychology Hacks for Business

33 min listen

028 - Writing Tips from Transcription Pro, Jennifer Peterson: Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson. We also discuss: How Jennifer introduces herself at events [4:08] Her experience with voice acting [4:34] How Jennifer got... by Copy That Pops: Writing Tips and Psychology Hacks for Business

33 min listen

026 - Standing Apart with Snail Mail and More with Jim Palmer: Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail. In this episode I sit down with Author and Business Coach Jim Palmer to discuss: How Jim introduces himself at networking events [07:10] His origin... by Copy That Pops: Writing Tips and Psychology Hacks for Business

36 min listen

021 - The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater: Building systems around your product and how to develop more confidence in your business....with Yasmine Khater. The number one thing stopping people from scaling their businesses [7:58] How to develop more confidence in your product [12:17] How... by Copy That Pops: Writing Tips and Psychology Hacks for Business

32 min listen

015 - Care About People, Earn Money, Delegate the Rest - Tips from a VA with Tonya Darlington: Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics. Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of large organizations, small business owners, and... by Copy That Pops: Writing Tips and Psychology Hacks for Business

35 min listen

020 - Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman: Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman. How she introduces herself at a networking event [2:17] Her background and her reason for becoming a flight attendant [3:02] How she... by Copy That Pops: Writing Tips and Psychology Hacks for Business

49 min listen

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013 - Landing Page Creation & Optimization (Part 2)

013 - Landing Page Creation & Optimization (Part 2)

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