Reels are a powerful tool not only for entertaining your current audience and showing them a fun, more relatable side to yourself, they are also a powerful tool for discoverability. This is why in this episode, I want to go into detail with you about how to use Instagram Reels to grow your business - TikTok and Reels are such personality-based platforms, they're often used by regular people sharing funny or interesting moments, so how can they be utilized by a brand or a business? It may seem impossible but I promise you it's definitely in reach for you and your business and I'm going to tell you how.