José Avila, Customer Engagement Transformation Lead at Sanofi, takes the mic today to discuss breaking out of your social comfort zone, specifically within pharma. He explains why he wants to change the landscape of pharma social to make it more transparent and helpful to patients and customers and provides top tips for social pros within any industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Full Episode Details Changing the Landscape of Social Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy. José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of your ‘social comfort zone’ and how he’s working to transform the face of pharma social. And that’s not all. He also talks about why he prioritizes customer engagement, putting the customer first in every situation, and how to talk to your superiors when putting forward progressive social ideas. The episode is jam-packed with excellent advice to get those social juices flowing, and you’ll be inspired to ask yourself questions about your own strategy! In This Episode: 05:06 – How pharma companies use social 09:00 – Where José’s passion for pharma began 15:13 – Has José’s late arrival to pharma social helped him? 17:26 – The pharma comfort zone 19:49 – How is social evolving? 25:10 – Doctors as influencers and José’s three mindsets 31:42 – José’s ‘secret sauce’ to breaking social boundaries 37:30 – Breaking out of your comfort zone 41:20 – José’s advice to budding social pros Resources Get the new State of Marketing report for free from Salesforce Schedule a consultation with ICUC Get your free Social Media Audit Bundle Follow José Avila on Twitter Follow Sanofi on Twitter Subscribe to José Avila (e-Chema TV) on YouTube Visit SocialPros.com for more insights from your favorite social media marketers.