This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music. They discuss everything from how they organize and pitch playlists, what today’s sync fees are looking like, negotiations with record labels and publishing companies, the best pitching methods, and much more! To learn more about Bank Robber, visit https://bankrobbermusic.com. And you can send streaming demos to info@bankrobbermusic.com4:06 Welcome5:47 Bank Robber Music and what defines a sync agency10:39 Organizing playlists in response to briefs12:39 Partnering with record labels and publishing companies17:00 Clearing the master and publishing rights18:51 Pitching playlists, individuals songs and prioritizing certain artists23:19 Breaking down the sync fees38:07 Why artists should work with a sync agency39:15 Business models of sync agents44:05 Difference between sync libraries and exclusive agencies47:36 Do artists have a say in where their song may get placed?49:26 How to work with Bank Robber52:52 Crafting the ideal email pitch57:03 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Bank Robber:Website: https://bankrobbermusic.com/Instagram: https://www.instagram.com/bankrobbermusic/Twitter: https://twitter.com/BankRobberMusicEdited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.