Our guest this week is Anne McKinnon, the co-founder and CEO of the web3 experience platform Ristband (ristband.co). In this episode, Ari and Anne break down everything musicians need to know about the ever-evolving metaverse and how exactly it’ll add value to artists’ careers.To hear all of the most up to date news about Ristband, you can join their Discord community here: https://discord.com/invite/ce7jDJM9uA4:10 Welcome6:04 The story behind Ristband14:06 Explaining the metaverse18:22 How’s the metaverse different from a video game?24:35 How’s the metaverse going to benefit artists?31:19 Breaking down virtual concert experiences46:01 Relationship with Epic Games47:19 Ristband events showcasing NFT artists52:42 Decentralized vs. centralized platforms59:15 Final questionSubscribe to The New Music Business: https://aristake.com/nmbAri's Take Academy (use code NMB for 10% off): https://aristakeacademy.comWatch more discussions like this: https://bit.ly/3LavMpaConnect with Ari’s Take:Website: https://aristake.comAcademy: https://aristakeacademy.comInstagram: https://www.instagram.com/aristake_/TikTok: https://www.tiktok.com/@aris.takeTwitter: https://twitter.com/ArisTakeYouTube: https://www.youtube.com/user/aristake1Connect with Ari Herstand:Website: https://ariherstand.comInstagram: https://instagram.com/ariherstandTwitter: https://twitter.com/ariherstandYouTube: https://youtube.com/ariherstandConnect with Anne McKinnon:Website: https://www.ristband.coDiscord: https://discord.com/invite/ce7jDJM9uAInstagram: https://www.instagram.com/ristbandincTwitter: https://twitter.com/ristbandincLinkedIn: https://www.linkedin.com/company/ristband/Edited and mixed by Maxton HunterMusic by Brassroots DistrictProduced by the team at Ari’s Take Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.