At some point, virtually every designer considers starting their own firm. No matter howmuch experience and training you have, however, the prospect is scary. Are you cut out forit? Can you build a winning team? Will the clients come? Three designers who havesuccessfully made the transition—Summer Thornton, Leyden Lewis, and ZoëFeldman—share their hard-won wisdom, reveal their early blunders, the naiveassumptions they made and the lessons they learned, and tell why sometimes you just needto fake it till you make it. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.