Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    31: Giving Moments: How GivingTuesday Became a New Holiday and a Year-Round Movement with Lys Hugessen and Celeste Flores

    31: Giving Moments: How GivingTuesday Became a New Holiday and a Year-Round Movement with Lys Hugessen and Celeste Flores

    FromWhat the Fundraising

    Start listeningView podcast show

    31: Giving Moments: How GivingTuesday Became a New Holiday and a Year-Round Movement with Lys Hugessen and Celeste Flores

    FromWhat the Fundraising

    ratings:
    Length:
    49 minutes
    Released:
    Feb 9, 2022
    Format:
    Podcast episode

    Description

    In this episode, I’m interviewing Lys Hugessen from Canada Helps and Celeste Flores from GivingTuesday. More specifically, Lys is the Vice President of Partnerships & GivingTuesday Canada. In her role, Lys leads the growth and development of the national GivingTuesday movement across Canada. Celeste supports and mobilizes GivingTuesday’s network of 200+ communities across the United States. Both of these women are coming to this conversation to talk about the GivingTuesday ‘moment’ - what has created it, what sustains it, and why it’s such a powerful expression of generosity and giving around the world. In this episode, Lys and Celeste are talking about how the movement has grown, what makes a GivingTuesday campaign successful, and why it’s all about generosity and giving that extends far beyond the click of a donation button. Join in and learn about what makes a community and global giving moment matter.

    This series is inspired by Neon One’s new donor report: titled ‘ Donors: Understanding The Future Of Individual Giving’. Get early access to the report by going to neonone.com/mallory.

    Episode highlights : 
    00:24 - Givers all around the world: Lys and Celeste introduce themselves and the nonprofits that they are part of.

    3:24 - A day to do good: What is the driving methodology and values behind GivingTuesday? How did it grow?

    10:23 - The 80 hearts of GivingTuesday: What qualities and actions have enabled GivingTuesday to become a social movement that is universally appealing?

    16:43 - The giver’s behavior: Retention data, multiple layers of engagement and how the peak moments of the experience are created by the global community.

    27:09 - GivingTuesday’s Golden Moments: Surprising trends inside the overall data of the nonprofit’s donors.

    33:48 - Honoring and giving people multiple ways to give: The importance of building follow-up experiences and non financial ways to engage.

    39:24 - From scarcity to abundance mindset shift: How is GivingTuesday helping new organizations to fit into their model?

    44:12 - Contact information: Learn how your organization can collaborate with GivingTuesday.
    Released:
    Feb 9, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    What the Fundraising is the podcast for impact leaders and change-makers who are tired of doing things the old school way and are looking for best practices to raise money, run their organization, and think about the nonprofit sector in a whole new way.  Every Tuesday for 40-60 min, your host, Mallory Erickson, will be having real and raw conversations with some of the best personal and professional development experts, many of whom are outside the nonprofit sector. These are bestselling authors, world-renowned researchers, and TEDx experts, most of whom have never spoken to a non-profit audience before. They have come ready to share expertise, lessons, and stories that will fundamentally change the way you show up as a leader and fundraiser. There are so many valuable lessons nonprofit leaders are missing because they are outside of their typical orbit, but no more. Mallory is bringing them in and helping to apply her guest's expertise to disrupt the nonprofit sector once and for all. So if you are ready to learn how to upgrade your fundraising strategy, leadership skills, energy, habits, and mindset to bring in more funding and actually have some fun doing it, then this is the right podcast for you. If you’re wanting to implement ideas you heard, visit MalloryErickson.com/Podcast for the top tips and tools, full transcripts, quotes, videos, and additional resources from each episode.