Demand through compelling words. Today, Alex (@AlexHormozi) talks about an insightful concept he learned while he was at a mastermind and how to effectively use this framework.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
2:25 - “The Rule of One”: it is looking for the main idea, the compelling message that is easy to understand, believe, and that is unique
4:53 - You want to have ONE message that’s so compelling people will take one step toward you
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