It’s all in the numbers! Today, Alex (@AlexHormozi) talks about the importance of data analytics in your company, how the 3 wheels can be used to drive the messaging of your marketing campaigns, and even understand the consumer behavior of your customers! By thoroughly looking at the data and understanding what they mean, you can drive more compelling messages that will drive more sales for your company!
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
0:50 -  When it comes to marketing, one of the consistent sources of new material is understanding data
2:05  - There are different variables (3 wheels) you can look at when it comes to data, you can base so many campaigns around it
7:44 - When we're talking about increases, there are four ways you can show it: percent increase, absolute increase, revenue, and the increase following that
10:05 - You can use those same three wheels with any of the stats in your data. You could use it with profit, revenue, churn, etc.
12:10 - Alex gives us a template to follow when making a marketing campaign based on your data
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