Once you committed, stick with it. Today, Alex (@AlexHormozi) talks about the process he went through to create the letter on raising prices on customers, the right and wrong ways to increase prices, and the importance of communicating your plans properly.
Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.
Timestamps:
2:09 - 1st way to do it is through a price increase letter. Let customers know the changes, and why you’re writing the letter
5:24 - It’s also important to communicate the price in a way that’s attractive
8:11 - Let your customers the future of what’s going to happen, the benefits, etc.
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